I hollered at New Balance Numeric…
I’ve read on the New Balance website that they manufacture 1/4th of their shoes in the United States. I was wondering where the New Balance Numeric skate shoes will be manufactured at… overseas? in the US? or a combination of both?
I assume you guys have already read the criticism regarding a non-skateboard shoe company getting into manufacturing skateboard shoes. It would be really awesome if the shoes (or even a portion of the line) were made in the US which would add credibility to the NB# brand.
Also, on the NB# website’s contact page it states “Black Box Distribution, LLC is an authorized licensee of New Balance Athletic Shoe, Inc. New Balance, the flying NB and Numeric are registered trademarks of New Balance Athletic Shoe, Inc.” does that indicate that Black Box is handling the NB# brand in all aspects (branding, shoe design, team management, etc.) other than the manufacturing of the shoe by New Balance? or that Black Box is simply handling the distribution of the New Balance Numeric shoes made and handled by New Balance Athletic Shoe, Inc.?
I appreciate your reading (and hopeful reply) of my questions.
…and New Balance Numeric hollered back.
Thanks for your enquiry. The New Balance Numeric initial range is designed and developed in California but manufactured in China. New Balance as a company is committed to manufacturing in the U.S. but it is not currently possible to produce this line here. For example there are no vulcanised shoe facilities in North America. In the future if there is this opportunity we will continue the same commitment and if we can manufacture in the U.S. we will do so.
Black Box handles the manufacturing, sales and marketing of the New Balance Numeric shoes but everything we do is approved by New Balance, including the factories we use. The people who work on the design, sales and marketing all have skate backgrounds and expertise. We work closely with New Balance on all aspects to make sure they meet their high standards but we bring our knowledge of skateboarding.